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Training courses for companies



The course entitled “Design is applicable in your company” is an initiative of the CADI (Industrial Design Centre of Aragon) to bring design within the reach of SMEs and micro-enterprises. Its aim is to present the potential of the design process and for participants to find out all about how methods and tools can be applied within the scope of their own ideas, business or company and to their products, services and brands, with the objective of making them tangible, giving them value and evolving them….  The idea is for participants to learn about design management and begin to carry it out in their companies through an introduction to the design concept and its areas of application in an initial session and then by focusing on specific situations in the session or sessions entitled “How to apply design in your company”.

The course comprises two (or in some cases three) sessions in which participants, entrepreneurs, promoters and teachers learn how to apply design in order to define and shape their ideas and projects.

The course is delivered in line with the script presented in the document drafted by the CADI: “Design as a strategic tool. Checklist and recommendations”, in which the specific features of design are examined from the point of view of their strategic dimension, analysing one by one the different aspects of design: from identity-communication to those relating to product and service.

Using a list of questions, the document invites participants to reflect on the strategy of their company/organisation and on the actions required to define and design corporate identity, brand, communication media and on the products and services that the organisation offers the market.

In each section the document makes recommendations or provides advice to help the company put in place the different, necessary actions in each sphere.

In the first session participants share their point of view of the reflections of the document and its recommendations with the speakers.

The second session consists of group work in which participants can experience applying strategy-defining tools to their own projects or ideas as well as some of the tools used in the process of designing brands, products or services.

The CADI considers that this course not only provides participants with views on how design management could work in their organisations, how project methods could be applied, how to use tools, take decisions, etc. but it also allows them to experience it to a certain extent by encouraging them to internalise a series of resources that will be of use when working on their future ideas and projects, integrating the design perspective.

The CADI considers that the two courses organised to date have been highly positive and an experience that has provided useful feedback on how to redirect design training towards SMEs and micro-enterprises to help them to increase their resources in terms of defining and developing their projects and bringing them to fruition.


Session 1 General seminar


- Approach to the design concept and its areas of application

- Design

- Design process. From company analysis to differentiation in the marketplace.

- Methodology: Analysis, briefing, research, debriefing, conceptualisation, prototyping, testing, launch.

- Product/service/identity system

Design of corporate visual identity

- The process. From strategy and values to graphic and visual solution.

- Identity and brand. Architecture.

- Naming.

- Applicable and regulations.

- Communication.

Product design and packaging

- The process. From the idea to production and launch.

- Tools.

Service and Experience design

- The process. From user interaction to memorable experience.

- Tools


- Website, applications, interaction design…

- Legal protection.

- Management of all this. Organisation

- How can I to manage all these resources and activities?

- How to accommodate them within the company? (Information required, equipment, resources….)

Strategic design

- What is it? What does it mean?

Session 2 Practical workshop. Project development

How to apply design in your company?

- Creation of work groups

- Individual presentation of case studies

- Group discussion on projects presented

- How can I address the design process in my company (product, in the marketplace, service, identity)?

- Preparing a proposal of steps to follow

Team of teachers

CADI (Industrial Design Centre of Aragon)

Training: 9.00 – 14.00

Previous courses:

1st course: 29-30/06/2016 Activity within the framework of the Design Promotion Agreement between the Department of Economy, Industry and Employment and the Council of Chambers of Commerce of Aragon.

2nd course: 23-25/01/2017 Organised by the CADI and the Instituto Aragonés de Fomento (IAF) as part of its programme of enterprise support programme.

Training courses for young students


For more than two decades the Department of Economy, Industry and Employment of the Government of Aragon, through the Industrial Design Centre of Aragon (CADI) has supported different actions aimed at encouraging the incorporation of industrial design in companies in Aragon as a basic management tool to improve their competitiveness. Along these lines the CADI carries out assessment, training and dissemination activities. Although its work mainly focuses on companies and professionals, its programme also includes collaborations within the educational system, both at university and secondary school level. 

One of its activities related to design training, entitled “Design for Young Students”, is geared towards secondary school pupils studying technical drawing and technology. From 2013-13 onwards it has given talks and carried out workshops and projects in 27 schools in Aragon for more than 900 lower and upper secondary school pupils.

For 2017-18 this programme or introduction to design training for secondary school pupils has been redesigned, enhanced and given a new brand name: WOW! DESIGN, which aims to connect with pupils who are the main players in these training activities.

The aims of this training-oriented service are to help students to acquire design skills and to learn about design methods while reinforcing typical capabilities and skills of lower and upper secondary school pupils.

It is geared towards the same target groups as the initial programme although from the experience gained over the past years, the collaboration of the technology and technical drawing departments of schools is considered very important to address the activities jointly, especially when carrying out projects.


For the 2017-18 academic year the new programme offers:


This is CADI’s proposal for an introduction to design. Schools can choose whichever one best adapts to their needs. The talks do not have to be delivered in a certain order and it is not essential for all of them to be given, although there are certain recommendations depending on the year group (lower or upper secondary school pupils) and/or the subject they are studying.

The talks are delivered in one 50 minute session with the possibility of a further 50 minute session consisting of practical exercises, which is particularly recommended to help students assimilate concepts properly.

A brief description of each talk is given below:

1- “Industrial Design” (3rd -4th year secondary school pupils):

An overview of the basic concepts that appear in the CADI’s publication entitled “Industrial Design for Young Students”. 

Users, the usage environment, ergonomics, the manufacturing process, functions, aesthetics, the environment, the work of a designer… all of which is backed by conceptual explanations, examples and exercises.

2- “Design is everywhere” (Baccalaureate pupils):

What is design? What is our day-to-day relationship with objects, services, etc. that have been designed. We discuss basic concepts: use, market, ergonomics, form and function.

Traditional disciplines and emerging disciplines in the design industry (interaction, service design, social design, design thinking)

3- “The industrial design process – a real case study” (3rd-4th year secondary school and Baccalaureate pupils, studying technology):

After an introduction to the most important aspects of design, we analyse the design process in a specific product designed in Aragon.


This is the stage following on from the talks. Pupils should have at least attended the first talk: “Industrial design” which explains the basic aspects to be taken into account in design. The workshops offer, in a summarised form, an experience of the design process and its methods, analysing and improving existing products.

The options available are:

1- Contents proposed by the CADI

1.1 Redesign of devices that interact with other elements:

The case study proposed is that of a TV remote control.

1.2 Design of cutlery for people with gripping difficulties or impaired mobility in hands:

The example is that of people suffering from arthrosis or arthritis…

2- Contents suggested by the school:

The school can suggest the topic or product it would like to work on.

Duration of workshops: between two and four 50 minute sessions.


Students carry out the design or re-design of a product or service. The project examines design methods and tools in greater detail than the workshops and concentrates more on developing skills like team work, critical thought, overcoming problems, etc. Possible lines of work are:


1- Project at school:

Sometimes there is already a project underway with the pupils at the school. In this case the CADI joins in with the project, helping out from time to time in different sessions (maximum three 50 minute sessions: introduction, creativity, preparation of presentation…)

2- New project: the topic and aim of which is decided jointly between the school and the CADI:

2.1 Product Design Project

The teachers and the CADI decide on the product and the objectives to be achieved. The project, sessions, tasks, etc. are decided with the involvement of both parties. Duration: minimum 8 sessions.*

2.2 Service Design Project:

This is a method used in design to create or improve services. The school can suggest a topic (e.g. re-design of the technology workshop, improvements in the secondary school…) which will then be validated and defined in conjunction with the CADI. Duration: minimum 8 sessions

3- Topic proposed by the CADI:

3.1 Design project for 3d printer:

If the school has a 3d printer and needs help with designing and manufacturing products there is a project available to help initiate them in its use.

It consists of the design of a small accessory. The project involves: market research, creating and developing ideas, prototyping, modelling parts etc. Duration: minimum 8 sessions.*

3.2 Project for the design or re-design of a toy for children aged between 4 and 8:

Pupils design a toy following the industrial design process, creating prototypes, performing tests, etc.

Duration: minimum 8 sessions.*

*The actual duration of the project may be more than 8 sessions but the CADI will make a maximum of 4 visits to the school (each visit consists of two 50 minute sessions).



The objective of this programme is for pupils to be given the opportunity to assimilate knowledge of design tools and their application in an ongoing, phase-by-phase way. The programme begins with 3rd-4th year secondary school pupils who will attend one of the talks and one of the workshops during the course of the year.

When they move on to the first year of the Baccalaureate the same pupils undertake a project. Having already attended the workshop, they now have the opportunity to study design methods in greater depth.



Let the CADI know as soon as possible if you are interested in any of the proposed activities as there is a limited number of talks/workshops/projects that we can prepare and deliver.

We are considering the possibility of an end-of-year presentation at the Industrial Design Centre of Aragon (CADI) offering the opportunity to present the projects carried out by secondary schools in the 2017-2018 academic year. If this goes ahead, the schools involved during the course of the year would be informed and the date of the activity indicated.



Topic: design and construction of trunks for theatre productions using pallets.

The CADI’s help was only required sporadically (initial presentation of the project and preparation for the presentation).

4th year secondary school pupils. Technology.


Redesign a computer mouse. The pupils applied design methods during the process and reinforced concepts such as ergonomics, user, functionality, etc.

1st year Baccalaureate students. Technical drawing and technology.


The talks included a series of short exercises that the class resolved together and videos to give examples of the concepts covered.

A 50-minute exercise was carried out

3rd and 4th year secondary school pupils. Technology.


The workshop consisted of analyzing the sequence of use of a juice squeezer to detect any possible improvements.

1st year Baccalaureate students. Technology



IES Ángel Sanz Briz (Casetas, Zaragoza)

Colegio Antonio Machado (Zaragoza)

Colegio Bajo Aragón (Zaragoza)

IES de Castejón de Sos (Huesca)

IES Francés de Aranda (Teruel)

IES Medina Albaida (Zaragoza)

IES Pablo Gargallo (Zaragoza)

IES Pedro de Luna (Zaragoza)

IES Pirámide (Huesca)

IES Salvador Victoria (Monreal del Campo, Teruel)

IES Sierra de Guara (Huesca)

IES Sierra de la Virgen (Illueca, Zaragoza)

IES Valdespartera (Zaragoza)

IES Valle del Huecha (Mallén, Zaragoza)

European Regional Development Fund (FEDER)
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